Many of us carefully choose what we put into our bodies—reading ingredient labels, seeking out non-GMO produce, and opting for clean, plant-based options when possible. But when it comes to alcohol, those same standards often disappear. We overlook additives, artificial flavors, and processing methods in favor of whatever’s trending on the bar shelf.
That disconnect is exactly what inspired the creation of Mezcalum.
Founded by Erin Lichy, Mezcalum was born from the belief that alcohol should be held to the same standards as the rest of our wellness-focused lifestyles. In our Founder’s Chair video series, Erin shares the story behind Mezcalum—how it began, what it stands for, and why it’s so much more than just a clean mezcal. It’s a movement toward transparency, quality, and honoring tradition in every sip.
Why Was Mezcalum Created?
In a world where health and mindfulness are guiding how we eat, shop, and live, Erin realized there was a major blind spot—alcohol.
“Alcohol was a blind spot for me,” she shares in the first episode of the series. Despite prioritizing clean living in so many areas of her life, she hadn’t yet looked closely at what went into her drink of choice. And once she did, she saw an opportunity: to create a spirit that aligned with the values of modern wellness without sacrificing quality, flavor, or cultural authenticity.
Enter Mezcalum—a mezcal that checks every box for the conscious drinker. It’s made with 100% agave, is naturally additive-free, and contains no sugar, no gluten, no GMOs, and no animal byproducts. It’s also crafted using sustainable practices and traditional methods passed down for generations.
Mezcalum isn’t trying to be the healthiest alcohol on the market. It’s trying to be the most honest, the most thoughtful, and the most intentional.
Whether you're sipping it neat by a bonfire, pouring it into a smoky margarita, or using it in a spicy Paloma, Mezcalum lets you enjoy your moment—without compromise.
What Makes Mezcalum’s Production Process Unique?
While Mezcalum was inspired by the wellness space, it was grounded and shaped by tradition. And that journey led the team to Oaxaca—the heart of mezcal country.
It was in Oaxaca that Erin and her co-founders met Carlos, a third-generation maestro mezcalero. His family has been handcrafting mezcal in the region for centuries, using the same earth-rooted techniques passed down from his ancestors.
What drew the Mezcalum team to Carlos wasn’t just his expertise—it was his philosophy. He didn’t just make mezcal; he stewarded it. From how the agave is cultivated to how the spirit is distilled, Carlos approaches every step with respect for the land, respect for the plant, and respect for the people who came before him.
“His family’s methods have been passed down for generations to generations,” Erin says.
That depth of tradition and care became the foundation for Mezcalum’s ethos. Every bottle is a collaboration between modern intention and ancient technique—clean, yes, but also soulful, rooted, and deeply authentic.
The result is a mezcal that’s smooth, full-bodied, and incredibly versatile. You can taste the craftsmanship, the culture, and the care in every sip.
Is Mezcalum Just a Drink—or Something More?
For Erin, Mezcalum isn’t just about what’s inside the bottle—it’s about the energy around it.
“It’s a vibe, it’s an energy, it’s an ode to Oaxacan craftsmanship,” she says.
The aesthetic of the brand is deeply influenced by Tulum—a place known for its vibrant culture, mindful community, and connection to the natural world. But the soul of the brand is rooted in Oaxaca, where the mezcal is made with care, patience, and tradition.
Mezcalum is designed to bring people together. It’s for those sunset moments with friends, those spontaneous dance parties, those quiet nights under the stars, and everything in between. It’s not a background drink—it’s a part of the experience.
Every element of the brand, from the bottle design to the community events, reflects this philosophy. Mezcalum is about connection—to yourself, to the moment, to others, and to the culture that made it possible.
When you drink Mezcalum, you’re not just enjoying a spirit. You’re joining a story—one that honors heritage while moving the wellness world forward, one clean pour at a time.
Frequently Asked Questions
Q: What makes Mezcalum different from other mezcals?
Mezcalum is made with 100% agave and is free from additives, GMOs, gluten, and animal products. It’s designed for people who care about what they consume, offering a clean, smooth, and consciously crafted mezcal experience.
Q: Is Mezcalum sustainable or certified organic?
While Mezcalum is not currently certified organic, it’s produced in partnership with artisan mezcaleros who use traditional, sustainable methods. The agave is ethically harvested and the production process minimizes waste and environmental impact.
Q: Where is Mezcalum made?
Mezcalum is crafted in Oaxaca, Mexico—a region renowned for its rich mezcal heritage and artisanal distillation practices. It’s made by third-generation mezcaleros who carry centuries of wisdom and tradition.
Q: Can I use Mezcalum in cocktails?
Absolutely. Mezcalum is smooth and versatile, making it ideal for cocktails like smoky margaritas, Palomas, or even a mezcal Negroni. It also shines when sipped neat or on the rocks.
Where can I buy Mezcalum?
You can visit mezcalum.com to explore purchase options, find retail partners, and learn more about the story behind the brand.
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